My Role
Tools
Duration
User Flows,
UI Design, Prototyping
5 Weeks
celio x emiway bantai
Professional work
microsite design
NFTs and digital collectibles are transforming brand engagement, with more companies moving into Web 3. Collaborating with Celio, I helped create a microsite for the #DoItYourWay campaign, offering exclusive Emiway NFTs alongside merchandise, contests, and a seamless shopping experience, driving brand interaction in this new digital space.
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Design brief
The Celio X Emiway collaboration brings together the renowned clothing brand Celio and popular Indian rapper Emiway Bantai in an exciting campaign. The proposed website serves as a central hub for the #DoItYourWay merchandise, allowing users to browse and purchase items while also providing a platform to claim exclusive Emiway NFTs. Additionally, the site offers engaging contests where users can participate for a chance to win exciting prizes, enhancing their overall experience.
Project Overview
Major challenges
Objectives
01
02
03
Creating Intuitive User Flows for Collectibles: Developing user flows for claiming NFTs posed a challenge, as it required clarity and ease of use to ensure that users could effortlessly navigate the process without confusion.
Displaying New Merchandise Designs Effectively: Designing a visually appealing and organised layout to showcase new merchandise while maintaining a cohesive brand identity was essential. This required careful planning to highlight each collection effectively.
Create an emphasis on the merch drops and help the users in purchase process
Onboard users into the website seamlessly, as the NFT claiming process demands a web3 wallet creation
Create hassle free user journeys for the users to claim collectible, claim the coupon and participate in the social media contest
User Research
The team conducted, user interviews with 19 participants, split between Celio customers (09) and Emiway Bantai fans (10). These interviews focused on understanding specific user expectations, preferences, and challenges. Participants were asked about their shopping habits, interest in the Celio X Emiway merchandise, and familiarity with NFTs. The interviews also explored pain points in using web3 wallets, as well as their motivations for participating in social media contests.
USER INTERVIEWS
Users requirements and pain points:
KEY RESEARCH FINDINGS
High Interest in Merchandise:
Users are excited about purchasing Celio's exclusive streetwear line with Emiway, showing strong interest in the collaboration.
Low NFT Familiarity:
Many users are unfamiliar with NFTs and web3 wallets, indicating the need for simple, step-by-step instructions to help them claim and manage digital collectibles.
Excitement for Social Media Contests:
Fans are eager to participate in contests, especially those offering tangible rewards like exclusive merchandise or NFTs, and are motivated by Emiway-inspired social media challenges.
The research further helped us to choose the choice of social media platforms to run the contest successfully.
IDEATION
Based on the research, the team developed a straightforward user flow for minting collectibles and participating in the contest. A key focus was addressing the challenge of creating a Web3 wallet for new users. After several meetings and discussions with the development team, we decided to implement Sequence Wallet, allowing new users to easily create wallets through their Gmail, Apple, email, or Facebook accounts.
USER Flow
Style guide design
The Celio X Emiway collaboration style guide reflects a bold, modern aesthetic that captures the energy of streetwear fashion and youth culture. The typography blends the raw, edgy feel of Agharti for headers with the clean, minimal look of Trap for body text, balancing intensity with readability. The colour palette uses red and black to reflect Celio's bold brand identity, red and black providing sleek contrast. Yellow is used to elevate the streetwear vibe. Playful 3D icons and elements, including merchandise and NFT representations, enhance engagement and give the site a dynamic feel.
UI Design decision
FINAL OUTCOME
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